Public Relations Officer

Sri Satya Kumar did his B.A (Hons) in Mass Communication and Video Production in the year 2011 from St. Xavier’s College, Ranchi, and a Master’s in Journalism and Mass Communication from Nalanda Open University in the year 2013, he also possesses the degree of Chitra Bhaskar (Master of Fine Arts Painting) and Specialist Programme Diploma in Multimedia and Animation. He has 10 years of experience in the field of Public Relations and Media Management. He did his training in Public Relations and Advertisement from the Information and Public Relations Department, Govt. of Jharkhand.

Sri Kumar started his career in India’s leading newspaper group Dainik Bhaskar as a team leader (Circulation) and did tremendous work in standing the highest numbers of copies in the district he was assigned for the job, he has a vast knowledge in the field of reporting and media as he has also worked for many newspapers and magazines as reporter and bureau chief, he still writes in many Hindi newspapers as a columnist. He has also worked for a year in a renowned corporate power ltd. company.

Sri Kumar joined the university services, after getting appointed as a Public Relations Officer at the National University of Study and Research in Law, Ranchi (NLU, Ranchi) on the 25th of February 2013. Since working for 5 years and 6 months at NLU, Ranchi, he has been providing his continuous, dedicated, and valued services in the fields of Public Relations, liaison, and media management.

Sri Satya Kumar joined Bihar Animal Sciences University on the 15th of September, 2018. After his joining he initiated and launched Twitter (www.twitter.com/AnimalBihar), Facebook (www.facebook.com/basu.org), YouTube (https://www.youtube.com/channel/UCQ4p_689fTHlyVoBqcpPgqA), Instagram (www.instagram.com/basupatna) and Koo (https://www.kooapp.com/profile/पशु_विज्ञान_विवि) account of the university which at present is performing very well and has a large number of followers and subscribers. He persuaded the national and local media to pay attention to the activities of the faculty and highlighted the academic, literary, cultural, and sports achievements, and made all efforts to develop and strengthen a healthy, positive and productive relationship with the electronic and print media to garner their support for the most positive portrayal of the University.

He started the Bi-annual newsletter “Pashu Vigyan” of the University under the guidance of the Hon’ble Vice Chancellor as the Member Secretary-cum-Editor. During the lockdown, the work done as his brainchild for digital teaching and learning resulted in the creation of a huge digital data library of a large number of lectures which was appreciated throughout the nation and is also acknowledged by the people abroad. Today BASU is the only animal sciences university on YouTube with 12,700 subscribers and 1694 lectures related to animal sciences and teaching learning methodology.

The BASU Advertisement Policy Guidelines 2021 is the major contribution of Mr. Kumar. BASU disseminates information and undertakes to share the information through advertisements. To enable BASU to carry out these activities, there was a need for clear guidelines that provide the procedure for the release of newspapers advertisements, advertisement rates/budget, size, content, and numbers of newspapers an advertisement should be released, choice of newspapers, payment of bills and penalties, etc. A policy was devised by the seven-member committee where Sri. Satya Kumar was assigned as the coordinator of the committee. The entire draft of the policy guidelines was prepared by Satya Kumar which came into effect from January 2021 after the approval of the Hon’ble Vice Chancellor, BASU, Patna.

He has successfully organized a workshop on “Use of digital tools for teaching and research” under ICAR-National Agricultural Higher Education Project (9-10 January 2020) as Coordinator, and has delivered lectures on the Importance of Public Relations (Faculty Orientation Program, 2020), Role of Mass Media for Sustainable Agricultural Development in ICAR sponsored Winter School (12th January 2022) and Lecture on Information Network for Animal Productivity and Health (INAPH) for MAITRI (Multipurpose Artificial Insemination Technician in Rural India) trainees which was fruitful for the target audience.

He has also been instrumental in producing various video news and special stories related to the events and technological advancements in university viz. Asia 1st Animal Dissection Table installed at Bihar Animal Sciences University, Patna (https://youtu.be/w20rGUjBK8Y), Cow Model (https://youtu.be/IiJxjW-aOp0), 1st Ever Cat Show at Patna (https://youtu.be/kj9Y2BYPwHg), etc.

Sri Kumar is also serving the university in the charge of Incharge Information and Communication Technology Cell, BASU from 19 May 2021 to date. He is nominated as the social media champion for the university and is also in the capacity of Nodal Officer of All India Survey of Higher Education for University and AR-VR Technology Lab provided by the ICAR-NAHEP Component-II.

Mr. Satya Kumar is well versed in photography and graphic design. Many books and publicity materials for the university have been designed by him.